Selena Soo: Selena Soo is a publicity and marketing strategist for visionary entrepreneurs, experts and authors who want to reach millions with their message.
She’s helped clients and students get featured in places like O, The Oprah Magazine, Forbes, and Inc., and land interviews on popular podcasts and national TV. Many of Selena’s clients have become industry leaders with 7-figure businesses, raving fan bases, and hundreds of thousands of followers.
Her signature approach comes down to building powerful and long-lasting relationships with influencers and the media in a thoughtful, authentic way.
Jennifer Berson: Jennifer founded Jeneration PR in 2005 after several years of practicing as a civil litigation attorney. Frustrated with the lack of creativity and slow pace of work in litigation, she began promoting a cosmetics line that she discovered on a trip to Europe and enjoyed it so much that it served as a catalyst to leave the legal field and pursue a full-time career in public relations.
It was a perfect fit; Jennifer’s legal background provides her with a strong business sense that helps to keep clients focused and on track. And, like all of her clients, Jennifer is an entrepreneur and possesses the passion and drive to help propel their businesses forward as her own company continues to grow.
Jennifer is now a regularly featured PR & social media expert on American Express OPEN Forum for small business and has been featured in the New York Times, Entrepreneur magazine, PR Week, Los Angeles Daily News, Fox 11 News, TV Guide Network’s “Hollywood 411” and was profiled on Apple.com. Jennifer was also featured in the “Limelight Series” on PR Web, and selected by Babble.com as one of the 10 “Mompreneurs Who Made it Big!”
Kristi Dosh: Kristi Dosh is a professional writer, speaker, sports business analyst, attorney and author who founded Guide My Brand in 2015, a boutique publicity firm representing entrepreneurs and authors.
As a sports business reporter/analyst, she has reported on everything from collective bargaining to endorsements to the finances of pro and intercollegiate athletics for outlets such as ESPN, Forbes, Golf Digest, SportsBusiness Journal, Campus Insiders, Bleacher Report, SB Nation, The Motley Fool, Comcast Sports Southeast and more. Kristi is also a consultant with College Sports Solutions, a collegiate athletics consulting firm.
Show Notes: Join us as Selena Soo, Jennifer Berson and Kristi Dosh give us their BEST PR tips to increase your visibility.