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Episode #140 | Abby Herman

http://media.blubrry.com/allupinyourladybusiness/p/content.blubrry.com/allupinyourladybusiness/Abby_Herman.mp3

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Abby is a copywriter, content coach and word unicorn at Write Solutions. She works with business owners to help them create killer copy for their business, in their own voice and on their own terms.

A former elementary school teacher, Abby spent about six years freelancing just so she could make ends meet. But in May 2013, she left her day job to pursue her business full time. She’s been at it ever since!

 

Find Abby: website | Instagram | Twitter | Pinterest | Facebook

 

Topics Discussed

  • The ladies discuss Abby’s ability to hurt herself while running (ie, her thumb)
  • Abby’s journey from PR to teaching school to full-time copywriter and content coach
  • Tips for someone who wants a copywriter
    • Knowing Yourself
    • Brand
    • Audience
    • Ideal Client
  • Voice
  • Accountability
  • Consistency
  • CEO Chats
  • Abby’s Tip/Trick
    • Asana
    • Hiring someone to help you

 

Show Notes

Uninspired copy? Yea… it makes us sad too! When there are words in your head that don’t seem to translate to paper, there’s only one thing left to do… find yourself a copywriter! If you’re looking for the talents of someone like Abby Herman, you’ll be pretty darn happy that she joined us to talk copy, content… and even how to hire someone just like her!

This former schoolteacher turned content coach spilled all the copywriting deets, with Jaclyn and Jessica on the latest All Up In Your Lady Business podcast. They talked about knowing yourself, your brand and your audience… to truly grasp the voice and consistency you are looking for. And of course, the usual sidebar was had… this time around Abby’s ability to hurt her thumb while running. There truly never is a dull moment with these podcast co-hostesses! If creating fantastic copy… or unusual running injuries… have been on your brain lately, then this is the episode for you!

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02.27.17 Add a Comment

« Episode #139 | Our Thoughts on Susan Fowler’s Uber Experience
Episode #141 | Content Marketing Made Easy »

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