Podcast: Play in new window | Download

Topics Discussed

• Expanding on using the SPEECH acronym across other parts of your business
• Not everyone wants to be a “speaker”
  • You can speak locally and start small
  • You don’t have to travel to speech

• S – Storytelling
  • You have a story – we all have a story for each pivot in life
  • Sometimes the little stories are just as powerful

• P – Personality
  • Insert Your Personality
    • Kimrah (example) and her branding

• E – Emotion
  • Connection and allowing your tribe in
  • Think about the emotions that your clients and customers are feeling

• E – Entertainment
  • Keeping interest in your business piqued
  • Edu-tainment : Learning while you are entertained
  • Figure out where you fit in

• C – Connect/Connection
  • Have empathy and two-way connection
  • Understanding of your client

• H – How
  • Teach / Sell the How
  • Give away good content that establishes your expertise

 

90’s SPEECH Playlist: Spotify / YouTube